Graphic design history /
Graphic design history /
edited by Steven Heller and Georgette Balance.
- New York : Allworth Press, c2001.
- 341 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Introduction : the beginning of history / American graphic design expression : the evolution of American typography / A history of design, a history of concerns / Construction work / Wheels of fortune / Two magazines of the turbulent '60s : a '90s perspective / Post-Saturday Evening Post : magazine design and its dis-contents / Esquire and its art directors : a survivor's tale / Kicking up a little dust / Steven Heller -- Katherine McCoy -- Jorge Frascara -- Victor Margolin -- William Owen -- Philip B. Meggs -- Ellen Lupton -- Steven Heller -- Michael Dooley. Lester Beall : a creative genius of the simple truth / On Merle Armitage : the impresario of book design / Heartfield in context / Peter Behrens : design's man of the century? / Lucien Bernhard : the master who couldn't draw straight / The search for Georg Olden / An eminent pre-modernist : the curious case of T.M. Cleland / H.N. Werkman : the outsider / Alvin Lustig : born modern / R. Roger Remington -- Roy R. Behrens -- Maud Lavin -- Philip B. Meggs -- Steven Heller -- Julie Lasky -- Philip B. Meggs -- Alston W. Purvis -- Steven Heller. Fortunato Depero : cheering up the universe / Cipe Pineles : artist as art director / Massin ahead of time / Alexander Liberman : on overcoming aesthetics / The brand named Walter Landor : historical view / Helene Gordon-Lazareff : the tsarina who was Elle / A retrospective : Herbert Matter / Dan Friedman : the design world's favorite enigma / The visual thinker Henry Wolf! / Steven Heller -- Martha Scotford -- John Gall and Steven Brower -- Veronique Vienne -- Veronique Vienne -- Veronique Vienne -- Armin Hofmann -- Steven Holt -- Michael Kaplan. For the voice / Bauhaus in Dessau / Piet Zwart's NKF catalog / The bald soprano / A brave new world : understanding deconstruction / The advertising of Magritte/the Magritte in advertising / Film posters by Moscow's Stenberg Brothers, 1923-33 / Souls on fire / Polemics and politics, American style / The rise and fall of design at a great corporation / Philip B. Meggs -- Rudolf Arnheim -- Philip B. Meggs -- Philip B. Meggs -- Chuck Byrne and Martha Witte -- Georges Roque -- Christopher Mount -- Michele Y. Washington -- Steven Heller -- Philip B. Meggs. Advertising : the mother of graphic design / Ad campaign of the century / A certain commitment : art and design at the Royal PTT / Renewal and upheaval : Dutch design between the wars / Interview with Louis Danziger / Steven Heller -- Eve M. Kahn -- Paul H. Hefting -- Alston W. Purvis -- Steven Heller.
1581150946 (pbk.)
2001022588
Commercial art--History--20th century.
Commercial artists--Biography.
NC998.4 / .G667 2001
Includes bibliographical references and index.
Introduction : the beginning of history / American graphic design expression : the evolution of American typography / A history of design, a history of concerns / Construction work / Wheels of fortune / Two magazines of the turbulent '60s : a '90s perspective / Post-Saturday Evening Post : magazine design and its dis-contents / Esquire and its art directors : a survivor's tale / Kicking up a little dust / Steven Heller -- Katherine McCoy -- Jorge Frascara -- Victor Margolin -- William Owen -- Philip B. Meggs -- Ellen Lupton -- Steven Heller -- Michael Dooley. Lester Beall : a creative genius of the simple truth / On Merle Armitage : the impresario of book design / Heartfield in context / Peter Behrens : design's man of the century? / Lucien Bernhard : the master who couldn't draw straight / The search for Georg Olden / An eminent pre-modernist : the curious case of T.M. Cleland / H.N. Werkman : the outsider / Alvin Lustig : born modern / R. Roger Remington -- Roy R. Behrens -- Maud Lavin -- Philip B. Meggs -- Steven Heller -- Julie Lasky -- Philip B. Meggs -- Alston W. Purvis -- Steven Heller. Fortunato Depero : cheering up the universe / Cipe Pineles : artist as art director / Massin ahead of time / Alexander Liberman : on overcoming aesthetics / The brand named Walter Landor : historical view / Helene Gordon-Lazareff : the tsarina who was Elle / A retrospective : Herbert Matter / Dan Friedman : the design world's favorite enigma / The visual thinker Henry Wolf! / Steven Heller -- Martha Scotford -- John Gall and Steven Brower -- Veronique Vienne -- Veronique Vienne -- Veronique Vienne -- Armin Hofmann -- Steven Holt -- Michael Kaplan. For the voice / Bauhaus in Dessau / Piet Zwart's NKF catalog / The bald soprano / A brave new world : understanding deconstruction / The advertising of Magritte/the Magritte in advertising / Film posters by Moscow's Stenberg Brothers, 1923-33 / Souls on fire / Polemics and politics, American style / The rise and fall of design at a great corporation / Philip B. Meggs -- Rudolf Arnheim -- Philip B. Meggs -- Philip B. Meggs -- Chuck Byrne and Martha Witte -- Georges Roque -- Christopher Mount -- Michele Y. Washington -- Steven Heller -- Philip B. Meggs. Advertising : the mother of graphic design / Ad campaign of the century / A certain commitment : art and design at the Royal PTT / Renewal and upheaval : Dutch design between the wars / Interview with Louis Danziger / Steven Heller -- Eve M. Kahn -- Paul H. Hefting -- Alston W. Purvis -- Steven Heller.
1581150946 (pbk.)
2001022588
Commercial art--History--20th century.
Commercial artists--Biography.
NC998.4 / .G667 2001