The librarian's nitty-gritty guide to social media /

Solomon, Laura, 1967-

The librarian's nitty-gritty guide to social media / Laura Solomon. - ix, 211 pages ; 23 cm

Includes bibliographical references (pages 195-203) and index.

Getting a (better) grip on social media -- Getting started -- Understanding social capital -- Strategies for social media success -- Rethinking status updates -- Fine-tuning facebook -- Teens and social media: testing assumptions -- Online reputation management -- What can we count? -- Social media in the long term -- A few final words.

Social media doesn't just "happen"; it is easy to learn but can take a long time to master. Learn how to use social media more effectively, discover its pitfalls, and examine how a well developed social media network can be mobilized in times of crisis, financial or otherwise.

9780838911600 0838911609

2012027302


Online social networks--Library applications.
Social media.

Z674.75.S63 / S655 2013