Includes bibliographical references (p. 309-319) and index.

section 1. Corporate and industry -- Band manager, corporate/industry -- Assistant advertising manager, corporate/industry -- Copywriter, corporate/industry -- Assistant art director, corporate/industry -- Graphic designer, corporate/industry -- Marketing assistant, corporate/industry -- Marketing director, Web site -- Promotion coordinator, corporate/industry -- Assistant public relations director, corporate/industry -- Publications manager, corporate/industry -- Coordinator of consumer affairs, corporate/industry -- Customer relations representative, corporate/industry -- Community relations coordinator, corporate/industry -- Employee relations coordinator, corporate/industry -- Trade show representative, corporate/industry -- Special events coordinator, corporate/industry -- Special events assistant, corporate/industry -- Shopping center/mall advertising manager -- Shopping center/mall public relations manager -- Art director, retail outlet -- section 2. Agencies -- Account executive -- Assistant account executive -- Copywriter -- Junior copywriter -- Copywriter, direct response advertising -- Media planner -- Media buyer -- Assistant media buyer -- Market researcher -- Research assistant -- Assistant art director -- Commercial artist -- Computer graphic artist -- Lettering artist -- Mechanical artist -- Pasteup artist -- Broadcast production coordinator -- Assistant production manager, print -- Traffic coordinator, print -- Assistant casting agent -- Advertising assistant -- Intern -- section 3. Radio and television -- Advertising department copywriter, television/radio -- Public relations assistant, television/radio -- Advertising salesperson, radio -- Traffic manager, radio -- Traffic assistant, radio -- Television advertising representative -- Advertising sales assistant, television -- Promotion coordinator, television -- Promotion assistant, television -- Television advertising graphic artist -- Advertising production assistant, television --

section 4. Sports and entertainment -- Unit publicist -- Press agent -- Press agent trainee -- Theatrical press agent -- Theatrical press agent apprentice -- Professional sports team publicist -- section 5. Hospitality and tourism -- Hotel publicist -- Director of public information, tourism and development -- Hotel advertising assistant -- Nightclub or restaurant publicist -- Restaurant/club advertising manager -- section 6. Nonprofit agencies -- Advertising assistant, nonprofit organization -- Copywriter, nonprofit organization -- Community relations/public relations coordinator, police department -- Graphic artist, nonprofit organization -- Assistant director of hospital public relations -- Publication assistant, nonprofit organization -- Assistant director of fund-raising and development, nonprofit organization -- Guest services coordinator, nonprofit organization -- section 7. Publishing -- Promotion coordinator, newspapers -- Public relations assistant, magazines -- Advertising sales representative, newspapers and magazines -- Community relations coordinator, newspapers and magazines -- Advertising assistant, book publishing -- Publicity assistant, book publishing -- section 8. Freelance and consulting -- Public relations generalist -- Freelance speechwriter -- Freelance copywriter -- Freelance graphic artist -- Placement specialist -- VIP coordinator -- Crisis management consultant -- section 9. Miscellaneous opportunities -- Press secretary, government/political -- Director of public affairs, college/university -- Sports information director, college/university -- section 10. Appendixes -- I. Degree programs -- Colleges and universities offering majors in advertising -- Colleges and universities offering majors in public relations -- II. Internships in advertising and public relations -- III. Seminars, workshops, etc. -- IV. Trade associations, unions, and other organizations -- V. Advertising agencies -- VI. Public relations agencies -- VII. Advertising and public relations recruiting agency -- Glossary.