TY  - BOOK
AU  - Heller,Steven
AU  - Ballance,Georgette
TI  - Graphic design history
SN  - 1581150946 (pbk.)
AV  - NC998.4 .G667 2001
PY  - 2001///
CY  - New York
PB  - Allworth Press
KW  - Commercial art
KW  - History
KW  - 20th century
KW  - Commercial artists
KW  - Biography
N1  - Includes bibliographical references and index; Introduction : the beginning of history; Steven Heller --; American graphic design expression : the evolution of American typography; Katherine McCoy --; A history of design, a history of concerns; Jorge Frascara --; Construction work; Victor Margolin --; Wheels of fortune; William Owen --; Two magazines of the turbulent '60s : a '90s perspective; Philip B. Meggs --; Post-Saturday Evening Post : magazine design and its dis-contents; Ellen Lupton --; Esquire and its art directors : a survivor's tale; Steven Heller --; Kicking up a little dust; Michael Dooley; Lester Beall : a creative genius of the simple truth; R. Roger Remington --; On Merle Armitage : the impresario of book design; Roy R. Behrens --; Heartfield in context; Maud Lavin --; Peter Behrens : design's man of the century?; Philip B. Meggs --; Lucien Bernhard : the master who couldn't draw straight; Steven Heller --; The search for Georg Olden; Julie Lasky --; An eminent pre-modernist : the curious case of T.M. Cleland; Philip B. Meggs --; H.N. Werkman : the outsider; Alston W. Purvis --; Alvin Lustig : born modern; Steven Heller; Fortunato Depero : cheering up the universe; Steven Heller --; Cipe Pineles : artist as art director; Martha Scotford --; Massin ahead of time; John Gall and Steven Brower --; Alexander Liberman : on overcoming aesthetics; Veronique Vienne --; The brand named Walter Landor : historical view; Veronique Vienne --; Helene Gordon-Lazareff : the tsarina who was Elle; Veronique Vienne --; A retrospective : Herbert Matter; Armin Hofmann --; Dan Friedman : the design world's favorite enigma; Steven Holt --; The visual thinker Henry Wolf!; Michael Kaplan; For the voice; Philip B. Meggs --; Bauhaus in Dessau; Rudolf Arnheim --; Piet Zwart's NKF catalog; Philip B. Meggs --; The bald soprano; Philip B. Meggs --; A brave new world : understanding deconstruction; Chuck Byrne and Martha Witte --; The advertising of Magritte/the Magritte in advertising; Georges Roque --; Film posters by Moscow's Stenberg Brothers, 1923-33; Christopher Mount --; Souls on fire; Michele Y. Washington --; Polemics and politics, American style; Steven Heller --; The rise and fall of design at a great corporation; Philip B. Meggs; Advertising : the mother of graphic design; Steven Heller --; Ad campaign of the century; Eve M. Kahn --; A certain commitment : art and design at the Royal PTT; Paul H. Hefting --; Renewal and upheaval : Dutch design between the wars; Alston W. Purvis --; Interview with Louis Danziger; Steven Heller
ER  -